My name is Carla Zanoni, media therapist. Tell me about your algorithm. 

I'm a strategy consultant who has worked with media organizations worldwide. I help teams align their digital presence with their mission so that they can build sustainable audience relationships and revenue streams.

I believe that frantic attempts to keep up with digital trends will only lead to burnout and distance from achieving your goals. Whether working on media, audience development or membership/subscription strategy, clarity on your goals and success metrics can only come from a courageous and honest practice of inquiry.  

Do I really have to be on TikTok? What do I do with my email list? Is SEO still important?

This is what I hear from founders, creators, and brand executives of all kinds and sizes. It is in understanding why you thought you had to do all of those things in the first place that we can get clear on which direction to go.

I call myself a media therapist, because this work is not just about giving somebody an old "proven" digital strategy. The media world is changing again and again. My work is about guiding leaders to think in a new way so that they can evolve as the media landscape continues to change. 

There is no template. It's about building a new foundational way of thinking that informs decisions down the road so you don't lose your way moving forward.

I am heart meets brass tacks. I am willing to have the hard conversations and find the right bespoke strategy for you, with you. Let’s navigate this together.

FAQs

Let’s talk.